Non-original equipment manufacturer (OEM) ink has many names: third-party, aftermarket, alternative or generic ink. Whatever the name you choose, it always means the same thing, an ink that competes with OEM ink and presents another option for print shop providers (PSP) as an alternative to buying from the printer manufacturer.
Five to seven years ago, there were print shop providers (PSP) that were not familiar with non-OEM inks and did not use them. Today there is no doubt that all PSP are familiar or have been approached by a representative of an alternative ink provider.
Common sense might dictate that OEM ink is optimal for the printer, since it is made for a particular printer and therefore might optimise printer performance. However experience shows that it is not necessarily so.
Download to find out more.