Corporate scandals impact buyer behaviour, especially in the food and beverage industry.
Consumers want quality food they can trust. They also want to know how their food is produced, what ingredient are used and where these ingredients come from. Many consumers favour brands with good corporate behaviour and with a sustainable supply chain that guarantees the safety of their family.
A broad traceability implementation can met the needs of the consumer and the business. It increases brand profitability, credibility and expands consumer trust and loyalty while improving your supply chain processes and profitability.