The printing industry is evolving faster than at any time in history. The new breed of printing companies are expanding their product and service offerings to multi channel communication, quick turnarounds of printed pieces and/or reformatting content for digital media.
Technology has moved at such a rapid clip that it's rare to find any printing company that has equipment all made by one manufacturer, and companies often have to coordinate the work of both analog and digitally-based equipment.
This can be a bewildering experience; luckily here are some basic rules to guide companies as they navigate the landscape of today's print industry.
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