Maintaining the optimal shopping experience is challenging, particularly when it comes to keeping products stocked, organized and well displayed.
To drive down in-store labor costs, many retailers pursue
shelf-stocking practices aimed at efficiency or push
manufacturers for retail-ready packaging – especially for
products with small primary packaging and a large number of
SKUs. Consequently, this can hinder a brand’s shelf image.
As an alternative, shopper-ready packaging enhances stocking
efficiency, while improving the shopper experience with better organization, and increases on-shelf availability and presence leading to higher sales.
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