The consumer packaged goods (CPG) industry is currently undergoing significant changes in response to a number of factors.
These include the rise of internet commerce; emerging consumer markets on a global scale; better informed consumers who want to be engaged in product development; value-conscious buyers looking for the best buy and highest quality; and rapidly changing global demographics across age, economic class and ethnicity.
How CPG industry participants respond to these challenges in the near term and into the next decade will largely determine their respective market shares, brand awareness and bottom-line profits.
While CPG companies are working diligently to respond to current regional and global economic conditions and value conscious consumers, CPG market research indicates that significant demographic and economic shifts will dramatically reshape both the growth and decline of specific CPG market segments for the foreseeable future.
CPG companies will need to drive organic growth while delivering on the need to create brand value and meet profit targets.
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