GlobalData research has found the top influencers in the packaging industry and keywords based on their performance and engagement online.
Packaging gateway used GlobalData’s influencer platform, to name ten of the most influential Twitter accounts in the packaging industry.
1) Packaging Innovations, Packaging Consultant @EasyfairsPack
BREAKING NEWS: Unilever announces Paul Polman standing down as CEO (with Alan Jope taking the reins on 1st Jan). An extraordinary achievement for Unilever economically, socially and environmentally! https://t.co/eeI4FZ6L7C pic.twitter.com/Nnis0Lj7wS
— PackagingInnovations (@EasyfairsPACK) November 29, 2018
Packaging Innovations is a part of Easyfairs global portfolio of packaging events, which includes Packaging Innovations Birmingham, Packaging Innovations London, Ecopack, Contract Pack and Industrial Pack.
- Twitter followers: 15,700
- GlobalData’s influencer score: 100
2) JoAnn Hines, Packaging Technologist @Packagingdiva
— JoAnn Hines (@packagingdiva) January 3, 2019
Known as Packaging Diva, JoAnn has more than 40 years of packaging experience and expertise. Her expertise include social media packaging, Pinterest, packaging launch or makeover, brand identity and package design infringement.
- Twitter followers: 23,900
- GlobalData’s influencer score: 96
3) Packaging of the World, Packaging Designer @packagings
— PackagingOfTheWorld (@packagings) January 4, 2019
Packaging of the World launched in 2008 as a packaging design blog. It aims to inspire designers from all around the world by publishing interesting and creative projects from large global agencies to students.
The Packaging of the World archive includes thousands of projects viewed by packaging designers, graphic designers, advertising agencies, students, manufacturers and suppliers.
- Twitter followers: 20,700
- GlobalData’s influencer score: 88
4) AM Tape Packaging, Packaging Manufacturer @AMTAPE
— MRBOXonline.com (@AMTAPE) January 4, 2019
AMTAPE is an official page for A&M Tape & Packaging, MrBoxOnline, and LuckyDogBrands. MrBoxOnline is an American wholesale distributor and manufacturer of tape, shipping room, packaging products and cardboard boxes.
- Twitter followers: 10,200
- GlobalData’s influencer score: 79
5) Domino Printing UK, Package and Printing Technology Manufacturer @DominoPrint_UK
— Domino Printing UK (@DominoPrint_UK) January 3, 2019
Founded in 1978, Domino is a UK-based developer of commercial inkjet printing, thermal transfer printing, print and apply machines, digital printing presses and laser printing products. The company offers its services for pharma, food, beverage, cosmetics and tobacco industries.
- Twitter followers: 6,764
- GlobalData’s influencer score: 78
6) Weber Packaging, Packaging Manufacturer @WeberPackaging
— Weber Packaging (@WeberPackaging) January 3, 2019
Weber Packaging is an innovator in the design, engineering, manufacture and supply of high-performance pressure-sensitive labels, labelling systems and continuous ink jet systems. Weber Packaging has more than 50,000 customers and operates in over 14 locations worldwide.
- Twitter followers: 4,943
- GlobalData’s influencer score: 77
7) Leading Futurists LLC, Packaging Consultant @packfutur
In 2030, consumers expect they’ll be sharing vehicles (63%) and using on-demand autonomous vehicles (69%), survey shows. https://t.co/aWA9MJzBfw 73% of consumers say they are likely to be using remotely monitored appliances or devices.
— Future of Packaging (@packfutur) January 3, 2019
Future of Packaging is an event produced by PTIS and Leading Futurists, LLC, which leverages their forward-thinking approach to project a ten-year view of where and how packaging will impact and enable the future. Participants of the event include executives from Fortune 500 companies and emerging leaders across the packaging value chain in packaging connected industries, including pharmaceutical and healthcare research and development, food and beverage manufacturing and specialty consumer and industrial packaging providers.
- Twitter followers: 21,500
- GlobalData’s influencer score: 74
8) Mark Spaulding, Media and Publishing @CnvCurmudgeon
— Mark Spaulding (@CnvCurmudgeon) December 21, 2018
Mark Spaulding is a blogger for The Converting Curmudgeon, as well as associate publisher and chief editor of Converting Quarterly. His specialities include coating and laminating, packaging design, packaging-line operations.
- Twitter followers: 1,912
- GlobalData’s influencer score: 71
9) Liberty Packaging, Packaging Technologist @LibertyPkg
— Liberty Intercept (@LibertyPkg) January 3, 2019
Liberty Intercept, formerly known as Liberty Packaging specialises in Intercept Technology line of packaging materials, which they provide to companies and institutions in the eastern portion of the United States, including the US Government.
- Twitter followers: 4,484
- GlobalData’s influencer score: 62
10) Packaging Strategies, Packaging Consultant @PackStrat
— Packaging Strategies (@PackStrat) January 4, 2019
Packaging Strategies is a magazine identifying and analysing the trends, solutions and innovations for consumer-packaged goods processors responsible for food, beverage, household, medical and pharmaceutical packaging.
Twitter followers: 16,600
GlobalData’s influencer score: 60
Top ten trends
These are the top ten most talked about trends in the packaging industry by key influencers on Twitter over the last 90 days as tracked by GlobalData’s Influencer dashboard.
- Sustainable packaging
- Packaging innovation
- Packaging manufacturing