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Analysis

Colour in packaging: Talking technicolour trends with James Cropper

Colour in packaging is all about telling a story that is shaped by brand values and target market tastes, mixed with popular culture and finished with technology. Packaging Gateway talks to master colour blender Mark Starrs of UK advanced materials and paper products group James Cropper about the role colour plays in packaging and the future trends.

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Sustainable packaging: How reel-based lidding can make a difference

There is currently a great focus on single-use plastic packaging and how it affects the environment, with many packaging companies…
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