The modern era presents new challenges for packaging, grappling with shifts in customer behaviour, the surge in e-commerce, and a growing demand for sustainability.

In the logistics industry, packaging plays a fundamental role. It enhances the safety and ease of handling products, shielding them during storage, transport, and delivery.

The evolution of packaging technologies, refined over centuries, has resulted in high-performance solutions across diverse applications at remarkably low costs.

But as the landscape of commerce transforms, there is mounting evidence that current packaging approaches are struggling to keep pace with the evolving needs of companies, consumers, and the environment.

Challenges in modern packaging

The speed, scale, and complexity of contemporary logistics processes, particularly those propelled by the expansion of e-commerce and omni-channel retail, pose challenges.

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By GlobalData

Packaging costs are on the rise, and inefficiencies in the downstream supply chain are emerging.

The disconnect between the desires of companies for positive brand representation and the frustrations of consumers dealing with hard-to-use and difficult-to-recycle packaging further complicates the scenario.

Notably, packaging waste stands as a significant environmental challenge, demanding urgent attention.

Another significant factor exacerbating the packaging dilemma is the divergence of needs among different stakeholders. Primary, secondary, and tertiary packaging often lack alignment with the broader supply chain ecosystem, leading to inefficiencies and increased environmental impact.

As logistics professionals ponder these challenges, the need for a comprehensive understanding of evolving packaging solutions becomes imperative.

Addressing these challenges requires a forward-looking approach. Industries across the board are shifting towards greener logistics operations, recognising the necessity of rethinking packaging from a sustainability standpoint.

The adoption of new packaging optimisation tools, materials, and handling technologies is anticipated to enhance efficiency and productivity.

Furthermore, the widespread integration of Internet of Things (IoT) technologies at the parcel level is poised to make packaging smarter and more connected.

Companies are recognising the urgency to align packaging activities with sustainability goals. A report by DHL highlights a growing trend where industries are actively shifting to greener logistics operations, signalling a collective commitment to address environmental concerns associated with packaging.

The future landscape of logistics

Looking ahead, the report foresees a future where the adoption of innovative packaging tools and technologies will not only boost efficiency but also reshape the entire logistics landscape.

Smarter, more connected packaging enabled by IoT technologies is expected to drive positive changes in supply chain operations and processes. Benefits include improved capacity utilisation, enhanced sustainability practices, and an elevated customer experience.

Collaboration for the future

At DHL, the belief is that achieving the next level in packaging performance requires close collaboration between supply chain experts, packaging specialists, and customers. The company is also a leading player in drone delivery for packages.

The report concludes with a call for joint efforts in rethinking packaging challenges, emphasising the importance of shared expertise in navigating the evolving logistics terrain.

Ultimately, as the demands on packaging evolve with the changing tides of commerce, a re-evaluation of current practices becomes imperative. The report from DHL serves as a compass, guiding stakeholders through the trends, challenges, and opportunities in the dynamic world of packaging.

By fostering collaboration and embracing innovative solutions, the logistics industry can embark on a journey towards sustainable, efficient, and customer-centric packaging practices.