Inside Packaging: Issue 6

22 August 2012 (Last Updated August 22nd, 2012 07:06)

From flexible to lightweight, and from post-consumer to recycled naturally derived: we explore how new materials are making packaging greener and better.

Inside Packaging: Issue 6

Inside Packaging | Issue 6 | August 2012

Today's packaging material is expected to play a greater role in product integrity and sustainability than ever. Amid huge financial pressure and a widespread consumer demand for greener and more sustainable products, the packaging industry is in a constant race to save production materials and costs.

In this issue we explore the world of polymers, plants and plastics to reveal some of the industry's best and brightest 'green' packaging materials. We also look at promising innovations in the flexible packaging market and find out how flexible materials could open the door to bold new design ideas.

Amid constant financial pressure and consumers' demand for ever greener and sustainable packages, the packaging industry is in a constant battle to save production materials and costs. Lightweight and ultra-thin packaging seems to be one way to address the problem, with technological advancement and innovation thriving in an effort to reduce the use of raw material. We explore lightweight and ultra thin packaging and round up the most exciting lightweight packaging innovations of 2012.

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In this issue

Material World
As packaging material is expected to play a greater role in product integrity and sustainability, we explore the world of polymers, plants and plastics to reveal some of the industry's best and brightest packaging materials.
Read the full article.

Thinner, Lighter, Better
Amid financial pressure and consumer demand for sustainable products, the packaging industry is in a race to save on costs and materials. We explore the solutions offered by lightweight and ultra-thin packaging.
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The Future is Flexible
Recent advances in flexible packaging are bringing pouches, films and foils to the market on an unprecedented scale. We profile some of the most promising innovations in the sector.
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A Source of Pride
By implementing responsible sourcing guidelines for paper production, Nestlé has moved beyond the simple ticking of boxes to prove the provenance of its fibre.
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Greener Cosmetics
Procter & Gamble is on a mission to replace petroleum-derived plastics with eco-friendly alternatives. Associate director of global packaging sustainability Alan Blake explains the development of two innovative materials.
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Take Care of the Planet
Personal care brands are increasingly using post-consumer recycled content, but processing these materials holds many challenges. We find out why education is essential to ensure a sustainable future for packaging.
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Next issue: October 2012

As the marketplace and the consumer become more global, can we expect a shift in branding strategies? In the next issue we ask brand managers from multi-nationals as well as smaller companies whether country specific packaging is still the priority in their brand strategies, and how brands can make the transition between markets.

We also look at the trend of integrating social media with packaging to promote brands, explore the driving strategies behind private label packaging, and find out how ever more advanced packaging technology helps to protect brands from counterfeit products.

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Inside Packaging is a digital magazine for the packaging industry. Published bi-monthly, this innovative publication offers in-depth coverage of the packaging industry in an exciting interactive format with animation and video content.

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