Inside Packaging Magazine: Issue 11

26 June 2013 (Last Updated June 26th, 2013 09:42)

In the latest issue of Inside Packaging we consider the potential of augmented reality packaging, sound-embedded wine boxes, barrier packaging to extend food’s shelf life and smart, compliant pharmaceutical packaging.

Inside Packaging Magazine: Issue 11

Inside Packaging Issue 11

In the latest issue of Inside Packaging we consider the potential of augmented reality packaging, sound-embedded wine boxes, barrier packaging to extend food's shelf life and smart, compliant pharmaceutical packaging.

Augmented reality is making packaging more interactive - from a celebrity that sings when a smartphone is pointed at a drinks bottle to additional information that pops up when you buy. We explore the opportunities the technology offers to brand owners.

We also find out new technology is enabling sound switches to be embedded in packaging to play pre-recorded sounds.

Moreover, we look at how barrier packaging can prolong the shelf-life of food, consider emerging in-mould labelling technologies and find out how smart pharmaceutical packaging addresses the issues of compliance, sustainability and user-friendly handling.

Click here to read your free copy.

In this issue

Interactive Shopping
By adding a virtual layer of information, augmented reality technology promises to revolutionise product packaging. Is this one gimmick too far, or is the way consumers shop is about to change?
Click here to read the full article.

Heard it through the Grapevine
Innovation in printed circuit path technology has led to the creation of a new packaging concept that activates a voice response when pressed. Inside Packaging finds out more about this intriguing technology.
Click here to read the full article.

Raise the Barrier
The Co-operative Group's environment manager discusses how barrier packaging can prolong shelf-life to stem the growing burden of food waste, and considers its implications for the consumer in terms of health and safety.
Click here to read the full article.

Untapped Potential
In-mould labelling may still be in its infancy, but the benefits in terms of image quality, flexibility and cost-efficiency are clear. Inside Packaging investigates.
Click here to read the full article.

Get Smart
Designing pharmaceutical packaging is more costly and challenging than ever before. GlaxoSmithKline's technical manager reveals how smart packaging could hold the key.
Click here to read the full article.

Next Issue: September 2013

Easy-glide materials already offer the benefits of ketchup that doesn't stick in the bottle, but what if packaging could be tuned to more specific needs? We find out how a new adaptive material could transform surface control packaging.

We also ask how packaging materials for food, drugs and cosmetics are tested for compliance with rigorous regulations, and look at new concepts for functional packaging. Moreover, we find out how retailers are meeting their sustainability targets through material choice, and ask Ecover about its plans to include post-consumer recyclables in its sugarcane-derived plastic bottles.

Register today to get future issues of the magazine delivered to your inbox for free.

Digital magazine FAQ

Inside Packaging is a digital magazine for the packaging industry. Published bi-monthly, this innovative publication offers in-depth coverage of the packaging industry in an exciting interactive format with animation and video content.

The digital magazine is viewable on any computer with Flash Player installed. It is also viewable on mobile devices, iPhones and iPads, although some features and videos may be disabled.

Read the latest issue here.

View the archive of past issues.