Issue 21

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Both consumer and brand users have shown an interest in the desire for certified packaging material. We talk to PEFC to find out more.

In the latest issue of Inside Packaging we also learn how portion-controlled packaging and clearer labels are helping consumers make informed decisions about their purchases whilst slowing down over consumption, in addition to looking at child resistant packaging and its impact on the senior age range.

Moreover, we explore the premium spirits market, profile the shelf ready packaging sector, analyse whether pharma companies are behind in implementing strategies for compliance, and look at the mysterious millennial generation.

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In this issue

Get Certified
The packaging sector has seen a growing demand for certified packaging material, both from consumers and now brand users. Inside Packaging talks to PEFC to discuss the market drivers.
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Slowing It Down
Portion-controlled packaging and clearer labelling systems are two of the strategies the industry has implemented in the battle towards reducing consumption and helping end-users to make healthier choices. Sonia Sharma finds out more.
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The Junior/Senior Balance
Child resistant packaging rightly puts the focus on children, but has it been done at the cost of others? Margot Knight learns how manufacturers are making medication packaging both child resistant and senior friendly.
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The Right Spirit
As the premium spirits market goes from strength to strength, Charlotte Richardson Andrews speaks to industry experts to find out how packaging innovation can support the premium spirits market.
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Ready for the Shelf
Analysis by packaging company Smurfit Kappa has discovered that brands are missing a significant marketing opportunity by overlooking shelf ready packaging. Stephanie Phillips discovers the many benefits of shelf ready packaging.
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Pharma Serialisation
Serialisation expert, Ian Haynes asks whether the fact that many pharma companies are dangerously behind in their implementation strategies to achieve compliance could lead to a significant shake out in pharma manufacturing akin to a mass extinction event.
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The Millennial Perspective
Brand managers everywhere want to know more about the seemingly mysterious millennial generation but cannot seem to pin them down. Danielle Peacock finds out more about what appeals to this new generation.
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Next Issue: May 2015

A new breed of masculinity has arrived and has become highly sought after emerging market in the highly sought after millennial market. We profile the rise of the new masculinity and discover how savvy marketing and packaging design can reel in this new target market.

Also, we look at how digital glass printing works, discover how the right packaging can enhance the benefits of functional drinks and find out how Amcor address sustainability.

Moreover, we take a look at how the packaging industry aims to accommodate the challenges that come with an ageing population and we speak to researchers from Universitat Politècnica de València (UPV) to discover more about the coating that could replace the pimaricin and polyvinyl coatings that are currently used.

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