Inside Packaging Magazine: Issue 22

30 April 2015 (Last Updated April 30th, 2015 06:56)

The latest issue of Inside Packaging explores the new breed of masculinity, finds out about the lucrative market of glass printing, profile packaging in the functional drinks segment, and much more

Inside Packaging Magazine: Issue 22

Issue 22

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The metrosexuals of the noughties have become a highly sought after market, as men are equipped with an awareness of their own masculinity and grooming regimes. We find out how packaging manufacturers are adapting their packaging to cater to this audience.

In the latest issue of Inside Packaging we also learn about the lucrative market of glass printing as a marketing tool, discover how brands are looking for new ways to illustrate the benefits of functional drinks and find out how Amcor is addressing the area of sustainability and how they will continue to find innovative and efficient solutions to tackle the issue globally.

Moreover, we explore the hurdles that the ageing population faces, analyse the challenges and solutions associated with the information gap of not knowing the chemical composition of packaged goods and learn how biodegradable films could replace piramicin coatings.

Read the issue for free on your iPad through our app, or if you're on a desktop computer you can also read it in our web viewer.

In this issue

The New Masculinity
A new breed of man has arrived, equipped with both an awareness of their own masculinity and a connection to the well groomed. Sonia Sharma speaks to experts about the highly sought after metrosexuals of the early noughties.
Click here to read the full article.

Glass Potential
Digital printing offers companies a powerful marketing tool, as evidenced by the hugely successful 'Share a Coke' campaign. Margot Knight learns about the potential of digital glass printing from trendsetter Marabu.
Click here to read the full article.

Branding Functional
As the popularity of functional beverages increases, brands look for new ways to showcase the health claims of the drinks. Stephanie Phillips discovers how the right packaging can enhance the benefits of functional drinks.
Click here to read the full article.

Intelligent Sustainability
Following Amcor's continued presence in the Dow Jones Sustainability Indices, Matthew Rogerson finds out how Amcor addresses the area of sustainability and how they will continue to find innovative and efficient solutions to tackle the issue globally.
Click here to read the full article.

Ageing Gracefully
The UK's ageing population brings new challenges for the packaging design industry as brands try to accommodate to the older generations needs. Sonia Sharma finds out more.
Click here to read the full article.

What's Inside?
Knowing the chemical composition of packaged goods is costly and difficult for many companies due to the small amount of information available. Minal Mistry of GreenBlue explains the challenges and solutions associated with this information gap.
Click here to read the full article.

A Viable Alternative
Researchers from the Universitat Politècnica de València (UPV) have developed an edible coating for cheese that has an antimicrobial capacity. Stephanie Phillips speaks to Professor Chelo González about how the biodegradable films could replace piramicin coatings.
Click here to read the full article.

Next Issue: July 2015

Bringing everything you need at the gym can become a labourious task that usually ends up weighing you down. We take a look at the most innovative packaging solutions that will make any gym session a walk in the park.

In the next issue, we speak to ElastiTag about its range of robust tag labeling solutions, profile the Tetra Recart package, the world's first retortable carton for shelf-stable food and we look at the different companies that are leading the way in innovative transit packaging.

Moreover, we discover how to build desire for a product through design effectiveness with design agency Sedley Place and discuss how personalised packaging will its way further into the lives of consumers through secondary uses.

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