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Inside Packaging September

In the latest issue of Inside Packaging we take a look at the role of limited edition sports packaging in brands strategies, find out how companies are using technology in packaging to connect consumers to brands, and ask how to provide more product information without the on-pack clutter.

We also investigate whether plain food packaging increases snack consumption, talk to Sealed Air about how they are promoting sustainability in their packaging, and consider what the rising demand for on-the-go food and drink with disposable packaging means for the environment.

Read the issue for free on your iPad through our app, or if you're on a desktop computer you can also read it in our web viewer.

In This Issue

Limited Edition
Summer 2016 played host to an array of sporting events, including the Rio Olympics and UEFA Euro 2016, but what role does limited-edition sports packaging play for a brands strategy? Eloise McLennan finds out.
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Sweet Engagement
Engaging audiences using online technologies, such as social media, has become commonplace for confectionary brands, but how are companies using technology in packaging to connect consumers to brands? Eloise McLennan finds out.
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Product Design
Consumers are demanding more information about their purchases but want less on-pack clutter. Sonia Sharma finds out more about what the industry can do to meet customers’ needs.
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The Plain Truth on Packaging
Plain packaging increases snack consumption amongst men, according to a report published in the Food Quality and Preference journal in April. Ceri Jones finds out what this means for consumers and retailers.
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For consumers, the perception of sustainability of a product has evolved from being a purchasing consideration to becoming a strong purchasing catalyst. Ken Chrisman, President of Product Care for Sealed Air, discusses how the company promotes sustainability and how they are pledging to make a global difference.
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The Coffee Cup Debate
Earlier this year, Nescafé sparked a debate when they launched their Coffee To Go product: pre-filled coffee cups with lids for extra convenience. While demand for on-the-go food and drink continues to rise, Katie Woodward considers what this means for the environment.
Read the article.

Next Issue: November 2016

On pack designs are crucial for successful branding and communicating information, but now the industry is going further afield with optical illusion packaging.

We also find out how supermarkets have started to use food waste in their designs, learn more about reflective anti-seagull packaging and discover how the beauty industry is ensuring their products stand out on the shelf.

Plus, we discover how brand recognition can be identified through shapes, as well as finding out more about the developments in smart pharma.

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