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Issue 35 July 2017

In this issue of Inside Packaging we find out how product design provides consumers with a multidimensional experience of a brand.

We also take a look at paper solutions in the fragrance industry, analyse the way sharing packs are impacting customers and learn what strategies the industry is implementing to accommodate the older generation.

Finally, we examine the challenges of ecommerce, in addition to discovering the new initiatives companies are introducing to combat food waste.

Read the issue for free on your iPad through our app, or if you're on a desktop computer you can also read it in our web viewer.

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In this issue

Product Design
Iconic packaging provides consumers with a multidimensional experience of a brand, and it is imperative for companies to keep their audience engaged, not only to keep their interest but also as a strategy for a boost in sales. Callum Tyndall finds out more about product design for retail success.
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Paper for Perfume
The outer packaging of a fragrance is one of its signifying features, and even luxury brands are making a move towards more eco-friendly solutions. Sonia Sharma finds out how paper solutions are being utilised in the industry.
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Pack Size
Portion-controlled packaging and clearer labelling systems are two of the strategies the industry has implemented in the battle towards helping consumers to make healthier choices and curb obesity levels. Joe Baker finds out more.
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A New Age
The median age of Britain’s population is rising, with the number of people aged 65 and over expected to reach 16.9 million by 2035. As the UK’s ageing population grows, what challenges does it bring to the packaging industry? Katie Woodward finds out what brands can do to accommodate the needs of the older generation.
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Digital Landscapes
More and more companies are investing in innovative technologies that make shopping online and receiving packages adaptable to consumer behaviour. Eloise McLennan finds out how the industry is overcoming ecommerce challenges.
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Cracking Down
According to the United Nations Environment Programme, roughly one third of food produced in the world for human consumption every year gets lost or wasted, but how can packaging help to stop excess food waste? Joe Baker examines how small changes in behaviour and continued innovation around packaging can keep food fresher for longer.
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Next issue preview

New research has found that the European out-of-home packaging market is expected to grow by 6% to hit €6bn by 2020. We find out how this is providing opportunities for innovation in the packaging space.

In the next issue, we also find out how flexible packaging rates are increasing, learn more about how sensory engagement can entice consumers and discover the latest emerging trends.

Finally, we ask why the size of confectionery packs is slowly reducing and analyse the new solutions that are on offer to revolutionise the future of food waste.

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