Packaging Gateway is using cookies

We use them to give you the best experience. If you continue using our website, we'll assume that you are happy to receive all cookies on this website.

ContinueLearn More X

On-shelf appeal: driving anticipation through premium packaging

Luxury products, such as high-end personal care items, rely on stand-out packs to entice the consumer. Eloise McLennan explores how premium packaging can drive anticipation around luxury product offerings and deliver an enhanced consumer experience.

Go Top