AAi Labels & Decals has purchased Guaranteed Labels in Moody, Alabama, US, in the second acquisition for its label platform.
The deal advances AAi’s plan to work with founder-led and family-owned label converters across North America.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The company said the transaction will add manufacturing capacity, widen the product offering and extend sales reach.
Guaranteed Labels president Scott Noell said: “We built this business one relationship at a time, and I wanted to be sure whoever came next would take care of our customers the way we have.”
Noell will remain in place serving customers within the combined business.
AAi Labels & Decals was established in 1969 and is headquartered in Jonesboro, Arkansas. The company supplies customers across North America.
AAi CEO Lynn Higgs said: “Guaranteed has spent nearly four decades earning the trust of its customers by solving problems quickly and doing what it says it will do. That is exactly the kind of business we want to support.”
AAi Labels & Decals is a portfolio company of private equity company Portrait Capital.
Portrait Capital managing partner Justin Burris said: “Guaranteed is a natural fit for the platform and reflects the people-first approach we intend to continue.
“We’re excited to partner with Scott and welcome conversations with other label companies thinking about what comes next.”
