The Similac SimplySmart comes with a new mixing device, EasyMix, designed to reduce bubbles and clumps and an On-the-Go Powder Cap that keeps powder formula and bottle together while holding enough formula for up to one eight-ounce bottle.
According to the company, the bottle prevents leaks and reveals a blue shield when the top is secured. Its intelligent venting system helps to minimise the baby’s air intake for less fussiness and gas.
Abbott also highlights the naturally shaped nipple of SimplySmart, which is designed for feeding between breast and bottle and has a wide opening for easy filling and cleaning.
Abbott Nutrition vice president of pediatric products Katherine Doyle said that the bottle has been designed to improve the feeding experience for mothers and babies.
"We created Similac SimplySmart with feedback from approximately 2,500 moms about features lacking from current baby bottles", she added.
Applications such as EasyMix and SmartClose, combined with other design features of the bottle, eliminate some of the challenges of feeding time, the company says.
The bottle is available in four and eight-ounce sizes with a variety of nipple flow rates depending on the age of baby and is used for feeding breast milk or infant formula.
Caption: The Similac SimplySmart bottle has been tested by mums to improve feeding comfort for babies. Image courtesy of Abbott Nutrition