Specialty coatings and chemicals provider Actega’s North American business unit plans to expand its printing and packaging market with the launch of MotionCoat.

The new product has been designed for both flexographic and lithographic applications, and will join the company’s specialty coatings portfolio.

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The company claims that the UV coating system, which is awaiting patent approval, creates a motion-like image when combined with vector based artwork.

Actega North America Brand Owner Management head Dennis Drummond said: "We are very proud to introduce this truly innovative UV coating system to the market, allowing our company to serve current and future customers in all areas of special effect enhancement needs.

"MotionCoat will provide converters, designers, and brand owners the opportunity to implement a variety of design elements."

"MotionCoat will provide converters, designers, and brand owners the opportunity to implement a variety of eye-popping design elements into printing and packaging without the investment of specialised software or capital investments."

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The ultra-adhesive, recyclable MotionCoat will facilitate in-line printing at normal press speeds.

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The solution offers self-registration capabilities, thus enabling it to create high-motion graphics.

Actega produces specialty coatings, sealants, printing inks and adhesives for the rigid and flexible packaging and graphics arts industry. It is a member of Altana Actega America, a global specialty chemical company.

Image: The patent-pending UV coating system creates a motion-like image when combined with vector based artwork. Photo: © ALTANA 2016.