Multinational sports apparel brand adidas has created a collection of weather-resistant outdoor clothing partially made from recycled marine plastic waste.
The launch is part of a collaboration with Parley for the Oceans, a non-profit that captures plastic waste on beaches and coastal communities before it can enter the ocean.
It is also part of Adidas’ ongoing initiative to end waste pollution by developing products made from ocean plastic.
The collection includes the FreeHiker Parley, designed for long-distance hiking, and the fully waterproof MyShelter Parley.
Adidas Ultramarathon athlete Timothy Olson said: “I think a lot of people don’t realise how bad the problem has got. My training takes me to some seriously remote places and I’m always shocked to find plastic waste in even the smallest of corners.
“But what’s even more alarming is how plastic is now being found in glacier water at the tops of mountains thanks to microplastics, which are carried there from the ocean via rainwater.
“I want to use my Pacific Crest Trail (PCT) record attempt as a platform to help educate people about this new problem and inspire them to start making small steps towards the solution, which can make a big difference if we all work together.”
Olson will attempt to complete the 2,653-mile PCT in 50 days, running more than 50 miles a day.
The current record stands at 53 days, six hours and 37 minutes. Olson will endure temperatures ranging from below freezing to above 30⁰C.
Adidas Originals and multimedia platform REVOLT recently announced a new sustainability-focused initiative in support of Adidas’ campaign to end plastic waste worldwide.
Last January, the retailer committed to using recycled polyester in its products.