Germany-based supermarket chain Aldi is removing plastic packaging from its entire range of own-label Easter eggs.

The retailer has redesigned its Easter egg packaging so that there is no need for inner plastic packaging to support the products.

Aldi said that the eggs are among nine Easter-themed lines that it has made plastic-free this year by replacing plastic windows with cellulose film and substituting plastic blister packs for card boxes.

By making these products plastic-free, the company expects to remove around 24t of plastic from its stores.

The move comes after Aldi pledged to halve its total use of plastic packaging by 2025.

The retailer said that its entire Easter range is fully recyclable due to several other packaging changes it has made this year.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Aldi UK Plastics and Packaging director Richard Gorman said: “We know that our customers are passionate about the environment, and these changes to our Easter range are a great example of how we are helping them eliminate unnecessary plastic.

“We’re committed to playing our part to protect the environment and it’s changes like this that can make all the difference.”

Aldi said that it is ‘on track’ to make all its product packaging recyclable, reusable or compostable by the end of 2025.

The retailer is also adding ten fully plastic-free products, including the Popcorn Egg and Ice Cream Egg, to its seasonal confectionery range for this year.

Last month, sustainable packaging provider Coveris introduced fully recyclable rice packaging for Aldi in partnership with British rice supplier Veetee.

Aldi has adopted Coveris’ fully recyclable MonoFlexE monomaterial polyethylene (PE) to PE laminate packaging for its own-brand Worldwide Foods 1kg basmati rice and 1kg brown rice stock-keeping units.

The packaging supports Aldi’s commitment to making all its own-label packaging reusable, recyclable or compostable by the end of this year.