View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
February 28, 2022

Aldi removes plastic packaging from own-brand Easter eggs

The retailer has redesigned its Easter egg packaging so that it does not require inner plastic packaging to support the product.

Germany-based supermarket chain Aldi is removing plastic packaging from its entire range of own-label Easter eggs.

The retailer has redesigned its Easter egg packaging so that there is no need for inner plastic packaging to support the products.

Aldi said that the eggs are among nine Easter-themed lines that it has made plastic-free this year by replacing plastic windows with cellulose film and substituting plastic blister packs for card boxes.

By making these products plastic-free, the company expects to remove around 24t of plastic from its stores.

The move comes after Aldi pledged to halve its total use of plastic packaging by 2025.

The retailer said that its entire Easter range is fully recyclable due to several other packaging changes it has made this year.

Aldi UK Plastics and Packaging director Richard Gorman said: “We know that our customers are passionate about the environment, and these changes to our Easter range are a great example of how we are helping them eliminate unnecessary plastic.

“We’re committed to playing our part to protect the environment and it’s changes like this that can make all the difference.”

Aldi said that it is ‘on track’ to make all its product packaging recyclable, reusable or compostable by the end of 2025.

The retailer is also adding ten fully plastic-free products, including the Popcorn Egg and Ice Cream Egg, to its seasonal confectionery range for this year.

Last month, sustainable packaging provider Coveris introduced fully recyclable rice packaging for Aldi in partnership with British rice supplier Veetee.

Aldi has adopted Coveris’ fully recyclable MonoFlexE monomaterial polyethylene (PE) to PE laminate packaging for its own-brand Worldwide Foods 1kg basmati rice and 1kg brown rice stock-keeping units.

The packaging supports Aldi’s commitment to making all its own-label packaging reusable, recyclable or compostable by the end of this year.

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Friday. The packaging industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU