Budget supermarket chain Aldi has partnered with sustainable packaging company Frugalpac to introduce what is claimed to be the UK’s first supermarket own-brand paper wine bottles.  

The retailer will offer its Cambalala South African Shiraz (£7.99/$10.19, 75cl) and Cambalala South African Sauvignon Blanc (£7.99, 75cl) in Frugalpac’s lightweight paper bottles. 

The new bottles leverage Frugalpac’s ‘Frugal Bottles’, which are made from 94% recycled paperboard and a food-grade pouch. 

The bottles are fully recyclable and five times lighter when compared with traditional glass wine bottles.  

This transition is estimated to reduce Aldi’s carbon footprint substantially, equivalent to circumnavigating the globe 5.8 times, according to the retailer.

In addition to their environmental benefits, the paper bottles are durable and easy to carry.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Aldi UK Buying managing director Julie Ashfield said: “Shoppers are striving to become more sustainable in their everyday lives, looking for small ways to make a big difference for our planet. 

“Our Buying Teams are continuously thinking of how we can evolve our ranges to offer greater value and greener choices. We are proud to be the first supermarket to launch an own-brand paper bottle, helping to drive sustainable change.”  

Aldi’s new Cambalala South African Shiraz and Cambalala South African Sauvignon Blanc will be available in its stores from 18 March 2024, which also marks Global Recycling Day. 

Frugalpac CEO Malcolm Waugh said: “Our ambition has always been to allow more people the opportunity to enjoy our paper Frugal Bottles, giving them greener choices. 

“Launching in a major UK supermarket means more shoppers can now drink responsibly and sustainably and we are so pleased to be part of that journey.” 

Earlier this month, Aldi introduced a new tracking system offering transparency of its recycling process of flexible plastic packaging collected from customers.