View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
June 7, 2018

Aldi launches new label for milk products in UK stores

Discount retailer Aldi has introduced a new label to feature on milk products in the store to outline the nutritional benefits and to drive increased consumption.

Discount retailer Aldi has introduced a new label to feature on milk products in the store to outline the nutritional benefits and to drive increased consumption.

Free Whitepaper
img

6 Keys to Simplified Labeling Changes in Life Sciences

If you are responsible for managing the change process of labels and related components, or if you’re a stakeholder in the process, you likely have a good understanding of its complexities and challenges. From automated quality checks to organisational change management, leading life sciences label management experts Esko explores here six ways you can simplify label changes and help mitigate the risk of costly – or fatal - labelling errors.
by Esko
Enter your details here to receive your free Whitepaper.

The new ‘We Love Milk’ label will feature on Aldi’s Cowbelle-brand milk.

Aldi buying managing director Julie Ashfield said: “This is a simple but important step that we hope will help educate our customers about the wider nutritional benefits of milk.

“Milk is a superfood. We all know that it’s a great source of calcium, but it also contains large amounts of iron, potassium and vitamins B2 and B12 that are vital to a balanced diet.”

"This is a simple but important step that we hope will help educate our customers about the wider nutritional benefits of milk."

The company noted that the amount of calcium present in a 250ml glass of milk is equivalent to that of 650g of broccoli, 205g of kale or 120g of almonds.

Ashfield added: “As well as offering excellent-quality products at the most affordable prices, we want to help customers live healthy lives by giving them the right information about the food they eat.”

The retailer has launched the new label on the 100% British milk range across the majority of its stores in England and Wales.

The move is part of its strategy to promote healthy eating.

In March this year, Aldi committed to phase out plastic packaging and instead use recyclable, reusable or compostable packaging for its own-label products by 2022 in order to fight plastic waste.

The company also unveiled plans to stop the sale of 5p bags across its businesses.

Related Companies

Free Whitepaper
img

6 Keys to Simplified Labeling Changes in Life Sciences

If you are responsible for managing the change process of labels and related components, or if you’re a stakeholder in the process, you likely have a good understanding of its complexities and challenges. From automated quality checks to organisational change management, leading life sciences label management experts Esko explores here six ways you can simplify label changes and help mitigate the risk of costly – or fatal - labelling errors.
by Esko
Enter your details here to receive your free Whitepaper.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Friday. The packaging industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Packaging Gateway