UK supermarket chain Aldi has introduced new plastic-free packaging for its everyday own-label toothbrushes.  

The move is part of the retailer’s ongoing commitment to reduce its environmental footprint and develop plastic alternative for its products packaging. 

Aldi switched to a fully recyclable cardboard alternative from the previous plastic and card packaging for its two-packs of Dentitex Soft and Whitening toothbrush.  

With this initiative, the supermarket is expected to eliminate approximately 17 tonnes (t) of plastic packaging each year. 

The new packaging also promotes home recycling for customers without needing to separate materials. 

Aldi plastic and packaging director Luke Emery said: “Reducing plastic is a huge priority for us at Aldi, and we know how important it is to our customers too.  

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“We are continuously looking for innovative ways to modify our packaging, and making this change on our toothbrushes is another step forward in our ongoing work to remove plastic where possible.” 

This initiative comes after Aldi initiated a trial of double toilet rolls across its own-label lines in February this year. 

The trial was implemented in selected stores in the counties of West Midlands, East Midlands, and Yorkshire, UK. 

If expanded to all the retailer’s locations, it could further reduce plastic packaging waste by more than 60t annually.  

Aldi, which is claimed to be the fourth largest supermarket in the UK, introduced own-brand flat recycled polyethylene terephthalate (rPET) wine bottles, aligning with Global Recycling Day on 18 March 2024.