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July 13, 2018

Aldi US to use How2Recycle label on brand products

Aldi US has unveiled plans to use How2Recycle across all brand products in the next two years, as part of its commitment to sustainability.

Aldi US has unveiled plans to use How2Recycle across all brand products in the next two years, as part of its commitment to sustainability.

The How2Recycle label is a standardised labelling system that provides recycling instructions to the public.

It will allow Aldi shoppers to recycle better by making it easy for them to identify which package can be recycled, as well as providing information to them regarding any additional steps needed to prepare the package for recycling.

“We pride ourselves on a smart, sustainable approach to sourcing products for our customers, and we’re excited to partner with How2Recycle.”

How2Recycle project manager Caroline Cox said: “We’re thrilled to welcome ALDI in the growing list of retailers in the How2Recycle programme.

“The full-scale adoption of How2Recycle across product categories demonstrates a growing ALDI commitment to accurate and harmonised recycling labelling that empowers consumers to recycle more and better.”

The retailer signed up for the How2Recycle programme in line with its broader goals to reduce the amount of waste sent to landfills by recycling batteries, cardboard, paper, plastic film and foil from all stores and warehouses.

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Aldi communications director Kate Kirkpatrick said: “We pride ourselves on a smart, sustainable approach to sourcing products for our customers, and we’re excited to partner with How2Recycle.

“More than 90% of our products are Aldi-exclusive brands, giving us greater influence over how they are sourced, produced and delivered to our stores. Reducing our environmental impact is a priority through every step of the Aldi supply chain.”

How2Recycle is an initiative of the Sustainable Packaging Coalition, a group that comprises business, educational institutions, and government agencies and strives to widen the understanding of packaging sustainability and improve packaging solutions.

Aldi operates around 1,800 stores in 35 states in the US.

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