Discount supermarket chain Aldi has introduced a new recyclable wrap for two of its own-label butter products, a move claimed to be a first in a UK supermarket.
The paper-based alternative wrap will replace the existing non-recyclable packaging used for the company’s block butter starting next month.
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The initiative will debut with Aldi’s Specially Selected West Country and Yorkshire block butter lines, potentially eliminating more than ten tonnes (t) of non-recyclable packaging annually.
The introduction of this home-recyclable paper wrap follows the recent introduction of paper packaging to replace the company’s plastic outer wrap on its Everyday Essentials cheese singles.
This helped in cutting an additional 23t of plastic waste each year, according to Aldi.
Aldi plastic and packaging director Luke Emery said: “We are committed to minimising plastic packaging at Aldi, and we are constantly exploring ways in which we can make a meaningful change to our products.
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By GlobalData“Through the introduction of these new recyclable packaging innovations, we hope to help customers reduce plastic use when shopping for everyday items at Aldi.”
The paper-based wrap is the latest in a string of packaging updates made by the budget supermarket chain.
Last month, Aldi started using 100% recycled polyethylene terephthalate bottles for its own-brand soft drinks and water range in England and Wales.
The retailer also established a partnership with sustainable packaging company Frugalpac in March this year to introduce what is claimed to be the UK’s first supermarket own-brand paper wine bottles.
These bottles comprise Frugalpac’s ‘Frugal Bottles’, which are composed of 94% recycled paperboard with a food-grade pouch.
