Amcor has signed a deal with Cadbury Australia, a subsidiary of Mondelēz International, to supply approximately 1,000 tonnes (t) of post-consumer recycled (PCR) plastic to wrap the confectionery company’s core chocolate product range.
The initiative is set to accelerate Cadbury’s efforts to reduce its reliance on virgin plastic for packaging its chocolate range.
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In 2022, the company sourced approximately 30%, based on a mass balance approach, of plastic for its 160g to 185g Cadbury Dairy Milk family blocks packaging manufactured in Australia from recycled materials.
Through the new agreement, Cadbury now plans to increase the use of recycled plastic to approximately 50% from the previous 30% across its range of chocolate blocks, bars, and pieces that are produced in Australia.
The company highlighted that this 50% virgin plastic reduction does not include the mass of adhesives and inks used in the packaging.
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The move is further expected to cut Cadbury’s virgin plastic requirements for core chocolate products by half, as per the company’s 2024 forecast related to sales volumes and wrappers containing no recycled plastic.
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By GlobalDataThe transition to recycled material packaging is expected to commence in the first quarter of this year, starting with chocolate blocks and later extending to the bar range, including Crunchie, Twirl, and Cherry Ripe.
Subsequently, this recycled packaging will be implemented across the pieces range such as for the Roses and Favourites products.
Mondelēz International Australia, New Zealand and Japan president Darren O’Brien said: “Reducing virgin plastic use and supporting a circular packaging economy is a focus for our business and this latest deal to purchase recycled plastic is another important step in our journey.”
The latest announcement also follows Mondelēz International’s longer-term commitment to recycle plastic waste locally in Australia.
Also in collaboration with Amcor, Mondelēz International invested in Licella in August 2023 to support the construction of a new advanced soft plastics recycling facility in Melbourne.
Expected to be operational by 2025, this facility will initially process 20,000t of end-of-life plastic per year, with plans to increase its capacity to 120,000t annually.
