Amcor Rigid Plastics has launched UpStart, a new business platform to facilitate cost-effective, small-volume bottle production for start-ups in the beverage industry.
Through the UpStart programme, Amcor will also be assisting established high-volume suppliers willing to step into niche markets.
The firm will be co-ordinating with developing start-ups such as Alkaline Water through the programme in order to help them with a flexible and cost-effective system required for launching niche products and conduct test marketing.
UpStart has been launched with emerging beverage manufacturers and target those who aim to achieve lower volume production.
It will enable beverage companies to reduce tooling costs by 75%, and implement a wide range of technologies, finishes and shapes in bottle production.
Amcor Rigid Plastics beverage unit marketing director Frank Lin said: "Our goal is to assist regional and emerging brands with launching their new, custom products and then scale them up to larger equipment platforms.
"In addition, customers are able to experience our full suite of capabilities, including design services, engineering and development, laboratory and other technical services."
The Australia-based firm’s small-volume platforms facilitating injection and blow-moulding processes are located at four US sites, including California, Pennsylvania, Virginia and Iowa.
The centres can offer cavitation for up to 24 cavities along with small-scale blow equipment, Amcor said. The sites are also located near co-packers who fill products for market trials and offer potential freight savings with bottle delivery.
Alkaline Water already uses Amcor’s new range of Sophi cylindrical polyethylene terephthalate (PET) bottles in 500ml, 700ml and 1l sizes for its Alkaline88 alkaline drinking water having 8.8-pH balance.
The start-up is also exploring potential of using Amcor PET containers for its 3l product.
Image: Amcor supplies Sophi cylindrical PET bottles for Alkaline88 drinking water. Photo: courtesy of Amcor.