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December 1, 2021

Eastman to develop sustainable packaging for Amorepacific

The partnership is intended to support the goals set out in Amorepacific’s '2030 A MORE Beautiful Promise' initiative.

South Korean beauty group Amorepacific has chosen US-based speciality material provider Eastman to design sustainable packaging solutions for its products.

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Eastman will use its molecular recycling technologies to develop packaging materials to help the beauty firm meet its sustainability goals.

The Water Sleeping Mask from Amorepacific’s Laneige brand will be the first product to be launched in packaging made from Eastman’s Cristal Renew copolyester.

It is due to be introduced this month at the earliest.

The product will be available at Sephora stores in the US and Canada, as well as on us.laneige.com.

Eastman Plastics commercial director Glenn Goldman said: “It’s an honour to be selected as a partner in Amorepacific’s sustainability journey.

“We look forward to working further with them to bring new innovations to market, beginning with the Laneige launch before the end of the year.”

Eastman’s molecular recycling technologies convert hard-to-recycle plastic waste into molecular building blocks that can be reused to make other products.

The technology is said to cut greenhouse gas emissions by between 20% and 50% compared with traditional manufacturing processes.

The Cristal Renew solution diverts waste from landfills and uses recycled content certified by the International Sustainability and Carbon Certification (ISCC).

It is available with either 30% or 50% certified recycled content.

Amorepacific development and purchasing division senior vice-president Jung Changwook said: “Cristal Renew and Eastman’s innovative molecular recycling technologies will play a crucial role in helping us achieve the commitments laid out in our ‘2030 A MORE Beautiful Promise,’ without sacrificing the premier beauty experience customers expect from Amorepacific.”

In June, Eastman partnered with LVMH Perfumes & Cosmetics to develop a sustainable packaging solution for its Dior Addict Lip Maximiser.

Amorepacific recently collaborated with South Korean boy band BTS to launch limited edition purple packaging for its Laneige Lip Sleeping Mask.

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For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
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