Tthe Xaar Digital Print Bar System and cold foils by API are adding greater impact to packaging produced by Edale's narrow web label presses.
The technology is claimed to offer new visual screen effects for labels as it combines flexo and digital print with API's foils.
Printed products generated through Edale's narrow web label presses are applied with adhesive via Xaar's Print Bar System, which enables API's cold foil to be added as an integral part of the label design.
The Xaar system allows single-pass digital inkjet print and varnishes or adhesive. This can help users with economical and easy application of digital print and finishing to labeling and packaging lines.
API commercial director Richard Burhouse said: "Labels are an essential part of packaging not only to inform customers about the product, but also to enhance the brand, helping to attract new customers through building on-shelf impact and retail presence.
"Constant innovation is therefore essential, ensuring labels add even greater impact and customer appeal to the products they promote."
Edale hybrid print technical sales specialist Lee Deyes said: "As a business, we continually watch and focus on the ever-changing needs of the printing and packaging market, and apply our renowned design and engineering expertise to provide equipment that helps deliver quality products day-in, day-out.
"This new innovation using Xaar'sPrint Bar System and API's cold foils is a great example of how we continue to add functionality, features and impact for our customers."
Image: Xaar system allows economical and easy application of digital print and finishing to labeling and packaging lines. Photo: courtesy of API.