API has launched a custom decorative holography service, Holonique Boutique, to enhance packaging for its customers.
Through the service, the company will deliver its expertise in the use of holography and 3D designs.
Developed by a team led by David Peters, Holonique Boutique is part of API’s latest expansion of its holographic foil and film manufacturing capabilities, following the upgrade of its Livingston facility in Scotland.
The facility now provides packaging customers with a seamless embosser, as well as decorative holographic foils and films from three separate coating lines.
API creative development manager David Peters said: “As brand and category managers grow more sophisticated with their market segmentation, holographic and diffractive patterns are becoming key to this differentiation, delivering luxury effects, increased customer perception and premium impact as part of the overall packaging design.
“By working closely with our customers and from a much earlier stage, our Holonique Boutique team are here to guide through the complete process, with support at every level.”
The Holonique Boutique team will work with customers and designers to develop unique holographic concepts for packaging.
API uses a variety of visual effects to create holographic designs that will help make the products distinctive and protect against counterfeiting.