Foils, laminates and holographic materials manufacturer API is set to introduce its new improved product ‘TA+ cold foil’ at LabelExpo Europe to be held next month.

At the event, the company will demonstrate the improved features of the new material, which is said to offer finer details and cover larger solid areas for pack designers and printers.

The company claims that the new solution can produce numerous colours and effects.

API creative development manager David Peters said: “We are very excited to be launching our new TA+ cold foil at LabelExpo Europe, and are inviting all designers, printers, and brand owners to come and learn about the exceptional boost both it and our wider range of brand enhancement products can give to their brands.”

"The new TA+ cold foil has been designed for sectors that require film labels."

The new TA+ cold foil has been designed for sectors that require film labels, such as the personal care, drinks, home and household care markets.

The company also plans to display its custom decorative holography service ‘Holonique Boutique’ at the event.

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The service is designed to showcase API’s knowledge in the use of holography and 3D Designs to enhance brands across the food, drinks, personal care and beauty sectors.

API manufactures foils, laminates and holographic materials from 13 locations situated across Europe, America and Asia.