View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
June 16, 2021

Ardagh Group creates glass bowl design for Odenwald jars

The jars are available in 212ml, 370ml and 720ml sizes.

Glass and metal product manufacturer Ardagh Group has developed a ‘bowl’ design for Odenwald fruit sauce jars.

The jar design was created to address concerns raised by consumers and provide easier access to the product.

It features reduced height and a wider profile compared with the original design, with a larger opening and ‘spoon-friendly’ curves.

The rounded angles and wider aperture aim to make the product fully accessible, reducing the amount that is wasted, while the embossed floral leaf elements allow the glass to be grasped more easily.

The label and outer packaging, with the Odenwald brand debossed on the front and back, are made from certified recycled paper, making the jars more sustainable.

Ardagh Group product designer Katharina Chemnitz said: “One of the main design challenges was to work out the optimum position for leaf decoration on the sides of the jars.

“We decided to use both embossing and debossing to create the leaves within the glass, both to create the required grip and to avoid any glass-to-glass contact during transportation.”

Before the design was finalised, Odenwald’s brand owner Andros carried out research to understand customers’ requirements.

Andros marketing head Mirco Bastiani said: “In our research, consumers chose this as the final design as they felt it was more than just a jar.

“It gives easy access to all our sauces and preserves, plus its friendly appearance makes it attractive for reusing and upcycling ideas.”

In March, Ardagh Group’s North American branch partnered with US-based food retailer Bragg Live Food Products to develop a 16oz glass bottle design.

The 16oz bottle was created by Ardagh for Bragg’s new line of apple cider vinegar products. It is 7.03in tall and features a lug finish.

Manufactured in the US, the bottles are fully recyclable and can be recycled infinitely without compromising purity or quality.

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Friday. The packaging industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU