Ardagh Group has expanded its Coloured Tab and Shell portfolio by adding a new copper colour to offer extra shelf appeal to beverage cans.
The company introduced the colour to assist customers in the alcoholic and non-alcoholic beverage markets to increase the visual impact of their products.
Suitable for diameter 202 and 200 can ends, the copper tone is designed specifically for aluminium packaging and benefits all sizes of cans.
According to the company, the tone received approval to be used with Coloured Tab and Shell range and offers customers an option to use it for both parts of the beverage can end.
Customers can also match it with Ardagh’s other colour options to create various attractive combinations.
Ardagh Group European Metal Beverage division sales director Dirk Schwung said: “We are proud to be introducing this unique copper tone as a new colour option for the tab, the shell or the entire beverage end.
“At Ardagh, we’re constantly innovating, looking for new ways to meet customers’ branding needs, and to support new trends in design.”
In addition, the beverage can maker is allowing customers to request samples of the new copper tone from its sample store.
Last week, Ardagh Group Glass North America was selected to produce 12oz flint (clear) glass bottles for Sprecher Brewing’s new sparkling water line.