Ardagh Metal Packaging buys digital printing firm Hart Print
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Ardagh Metal Packaging acquires digital printing firm Hart Print

18 Nov 2021 (Last Updated November 18th, 2021 12:33)

The acquisition is intended to help AMP meet its customers’ shorter-run needs.

Ireland-based sustainable beverage can supplier Ardagh Metal Packaging (AMP) has acquired Hart Print, a Canadian company that provides digital printing services.

Hart Print claims to be the first company in North America to offer digitally printed cans on the beverage market.

The company’s technology is designed to provide high-speed digital printing for a range of can dimensions.

Hart Print managing director and co-founder Jean-Pierre Paradis said: “We are thrilled to team up with AMP, a company, which shares our focus on the customer experience and the environment.

“Under AMP’s ownership, we look forward to taking digital printing on aluminium cans to the next level by leveraging AMP’s global scale and expertise.”

The financial terms of the transaction have not been disclosed.

The acquisition of Hart Print is intended to allow AMP to serve growing numbers of customers and provide flexibility to address larger clients’ short-term needs.

AMP said that the North American beverage market has seen a growing appeal from customers towards cans.

Cans are currently used for more than 75% of new product launches on the market because companies feel they offer performance, convenience and sustainability benefits.

Ardagh Metal Packaging CEO Oliver Graham said: “AMP has a strong reputation for innovation and customer service, including working with smaller and emerging customers to accelerate the growth of their brands.

“This initiative complements our $2bn+ growth investment programme across 2021-2024 and further enhances our ability to serve these customers, as well as to work with our larger customers on special launches, promotions and tactical marketing.

“We look forward to integrating Hart Print into our offering and supporting its growth across our business in the years ahead.”

In August, AMP merged with US-based special purpose acquisition firm Gores Holdings V.

The company posted a 14% increase in revenue to $1.03bn at constant currency rates for the third quarter of this year, which ended on 30 September.