Van Pur-owned Lomza Brewery has introduced its Lomza Jasne beer in a newly redesigned bottle.

Created in collaboration with Ardagh Group in Poland, the new bottle features a slim shape with the brewery’s logo embossed on its neck.

The move is said to be part of Lomza’s new communication strategy.

Van Pur – Lomza brand marketing manager Maciej Dymalski said: “Lomza beer has been on the market for 49 years. During that time, we have gained a well-established position in the beer market and have captured the hearts of successive generations of beer lovers.

"The new communication strategy shows that we listen to our consumers and are responding with a stunning new bottle."

“The new communication strategy shows that we listen to our consumers and are responding with a stunning, premiumised new bottle.”

Lomza’s in-house designers worked in partnership with Ardagh to develop a new range of bottle designs, from which the final bottle was selected.

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Ardagh OEG Design Gostyn glassworks official Roman Sobecki said: “The bottle’s fresh look is achieved using two design techniques: traditional embossing and debossing. 

“It has a 500ml capacity and is tall and imposing, giving it real shelf stand-out.”

Ardagh Group, which provides manufacturing packaging services to different brands worldwide, operates 109 glass and metal manufacturing facilities in 22 countries.