UK supermarket chain Asda has enhanced its sustainability pledge with the launch of a 100% recyclable own-label crisp tube.

The move is part of the company’s commitment to reduce own-brand plastic packaging by 15% by next year.

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The company switched its own-brand ‘Snax’ range packaging from a mix of foil, metal and cardboard materials to cardboard.

With this launch, Asda has become the first UK supermarket to do so.

The retailer expects to eliminate 98.2t in non-recyclable packaging from its operations annually.

Asda packaging development manager Fiona Dobson said: “We’re really excited to launch this new packaging as we’ve been continuing to work hard with our supplier to introduce a solution for our crisp tubes that’s easy and simple for our customers to recycle.

“We are passionate about delivering our commitment to customers to use less and recycle more and this move marks the next step in our journey as we strive to deliver a reduction in plastic packaging of 15% by 2021.

“Our customers love this product but we also know they are becoming increasingly more aware of environmental plastic pollution, which is why we have made the decision to change this packaging so they do not have to choose between living sustainably and shopping with ease.”

Asda recently stated plans to eliminate more than 24.5 million plastic forks from its salads and protein bowls, thereby saving 41t more plastic a year.

The supermarket is also aiming to achieve 30% recycled content in its plastic packaging by the end of this year.

Earlier this year, Asda planned to conduct a 12-month trial with different sustainability initiatives in its Middleton store.