UK retailer Asda’s Middleton store to test sustainability initiatives

17 January 2020 (Last Updated January 17th, 2020 09:59)

UK supermarket chain Asda has planned to conduct a 12-month trial with different sustainability initiatives to reduce plastic packaging waste.

UK retailer Asda’s Middleton store to test sustainability initiatives
Asda will trial new and innovative ways to reduce and remove plastic packaging in its store. Credit: ASDA.

UK supermarket chain Asda has planned to conduct a 12-month trial with different sustainability initiatives to reduce plastic packaging waste.

As part of the initiative, the company’s Middleton store will test new innovative ways to cut down waste, starting in May.

Prior to this, the retailer will deploy new refill solutions for its own-brand coffee, rice and pasta.

Asda has collaborated with UK consumer goods manufacturer Unilever and US food manufacturing company Kellogg’s to develop refill points.

Customers can use the refill stations to fill their own containers with cereals such as Rice Krispies, Coco Pops and PG Tips tea.

In addition, a new range of recycling facilities will be installed at the store, including a reverse vending machine for plastic bottles and cans, hanger recycling and a deposit box for unwanted small plastic toys.

Asda will also test new packaging on loose products. It will eliminate mushroom, cucumber and flower plastic packaging.

Asda said: “We know lots of our customers would like to see us remove packaging on loose produce so this is another thing we will be trialling at the store.

“Throughout the trial, we will be asking customers for feedback and monitoring to see if it changes people’s shopping habits. All the trials will last for at least three months and from there we can decide whether to roll it out, retrial or stop.

“We are really excited about our new sustainability store and we are looking forward to seeing how much of a difference we can make.”

Last month, Asda replaced its range of steak packaging to 100% recyclable cardboard trays as part of its commitment to ‘Use less and recycle more’.