UK supermarket Asda has replaced its range of steak packaging to 100% recyclable cardboard trays.

It is a part of the retailer’s ongoing commitment to ‘Use less and recycle more’. The initiative will help to eliminate over 23 million black plastic trays annually across its Extra Special, Butchers Selection and Farm Stores lines.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

It will also cut approximately 700t of plastic a year.

Asda Red Meat and Fish senior buyer Paul Geary said: “We are passionate about delivering our commitment to customers to use less and recycle more and this move marks the next step in our journey as we strive to make all of our own-brand packaging 100% recyclable by 2025.

“There is still some confusion around packaging and what can or cannot be recycled and by moving our entire range of steaks to recyclable cardboard trays, it means our customers do not have to choose between living sustainably and purchasing quality, great value steaks.”

Asda replaced its Extra Special Aberdeen Angus steak range packaging into an advanced material pack in September.

The retailer is launching the packaging across its own-brand steak lines after receiving positive reaction from the consumers.

The new packaging will be available in store and online from 14 December.

In October, Asda committed to reaching 30% recycled content across its plastic packaging by the end of 2020, which is five years ahead of its original deadline if successful.

In September, Asda decided to introduce a plastic alternative for its branded ready meal range with a fully recyclable tray Evolve by Faerch.