Asda adopts solution for consistent colour on packaging

23 January 2014 (Last Updated January 23rd, 2014 18:30)

UK Walmart subsidiary Asda is adopting cloud-based colour solution PantoneLIVE to standardise the company's brand colours across its global packaging supply chain.

X-Rite

UK Walmart subsidiary Asda is adopting cloud-based colour solution PantoneLIVE to standardise the company's brand colours across its global packaging supply chain.

PantoneLIVE features a centralised colour management system that allows Asda to slash product development and manufacturing costs.

The solution provides Asda with a secure repository for its precise colour data, enabling brand managers to communicate colour specifications while validating compliance and tracking supplier performance.

The solution reduces waste and is also helpful for Asda in managing its print base with true 'closed loop' colour management from initial concept to final print.

Asda print manager Andy Wilson said that the company decided to adopt PantoneLIVE specifically, as the majority of print validation solutions are targeted at printers rather than brand owners.

"The proposition was challenging - develop a solution that not only enables us to assess print quality across the entire list of Asda-approved packaging printers, but also present complex, technical colour data in an easy to understand format," Wilson added.

X-Rite Pantone digital business unit vice president Dr Sonia Megert said that PantoneLIVE is the right solution for accurate colour communication and control.

"Spectral data for Asda's main brand colours are stored securely in the PantoneLIVE cloud, thus helping reduce colour variation in the production process, ensuring their colours are correct every time on every packaging material," Megert added.


Image: PantoneLIVE allows Asda to operate with improved operational efficiencies. Photo: courtesy of PRNewsFoto/Pantone LLC.