AVL

Contract packer and container glass manufacturer Encirc has been selected by wine producer Australian Vintage (AVL) to become its exclusive UK bottler.

The multi-year agreement signed between the companies builds on a six-year successful partnership.

Last year, Encirc packed over 12.5 million litres of wine for AVL across a number of lines, including several McGuigan sub-brands.

From this month onward, the portfolio of Australian Vintage wines bottled by Encirc will be expanded with more popular-premium McGuigan brands, including Black Label, Classic, Signature and Reserve.

Encirc sales director Gillian Walters said: "Over the last few years, we have developed a fantastic relationship with AVL and we recognise that ensuring an effective route into the UK is a key business priority for them.

"The demand for Australian wines is on the rise in the UK market."

"The demand for Australian wines is on the rise in the UK market. By making use of our unique, purpose-built manufacturing and packing facility in Cheshire, AVL has optimised operational costs both financially and in terms of carbon output, while capitalising on this period of growth."

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The company currently has sites in Derrylin, Ireland, and Elton, UK.

Australian Vintage UK general manager Julian Dyer said: "The UK wine industry is expected to increase in value by 6% by 2018, however in order to thrive during this next business cycle, businesses will need to collaborate to improve all aspects of customer service.

"As such, we are delighted to be working closely with Encirc to provide customers with the highest quality, availability and service levels possible, as well as efficient consolidation and distribution solutions."


Image: Encirc will be the exclusive UK bottler for Australian Vintage. Photo: courtesy of Encirc.