Australia-based Pact Group subsidiary Alto is to create a new bottle design for Goodman Fielder’s Meadow Fresh permeate free milk range.  

Available in 1l and 2l variants, the semi-opaque milk bottles will allow consumers to see the milk level inside, providing a measuring guide for easy pouring.

Goodman Fielder said that its new Meadow Fresh Milk range provides high levels of protein and calcium, as well as a rich, creamy taste.

"Working together with The a2 Milk Company allowed us to look at ways of improving the bottle design to improve the overall customer experience."

In August, Pact Group manufactured new 2l milk bottles for The a2 Milk Company in Australia.

Developed after around 18 months of design, research and testing, the new design is said to offer a premium look and feel.

Pact Group managing director and CEO Malcolm Bundey then said: “Our challenge in redesigning the a2 Milk packaging was to instantly convey the premium nature of the product while still retaining strong brand recognition.

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“The shape of the humble milk bottle has not changed much over the last five decades. Working together with The a2 Milk Company allowed us to look at ways of improving the bottle design to improve the overall customer experience.”

Established in 2002, Pact Group currently serves the food, dairy, beverage, chemical, agricultural and industrial sectors across Australia, New Zealand and Asia.

Image: Goodman Fielder’s new Meadow Fresh permeate free milk range. Photo: courtesy of Pact Group.