Avery Dennison to unveil food safety labelling technology

18 May 2014 (Last Updated May 18th, 2014 18:30)

Avery Dennison Retail Branding and Information Solutions (RBIS) is set to launch the new automated food safety labelling printer FreshMarx 9417 for restaurateurs and food service providers.

FreshMarx 9417

Avery Dennison Retail Branding and Information Solutions (RBIS) is set to launch the new automated food safety labelling printer FreshMarx 9417 for restaurateurs and food service providers.

An improved version of the FreshMarx automated printer, the new technology offers wireless functionality, multi-lingual capabilities, and bar code and quick response code printing capabilities for food service operations.

The company says that its automated food labelling solutions can help increase consumer safety and improve margins while accelerating the kitchen labelling operations' performance.

The technology provides detailed food item labelling including prepared and use by date / time shelf life labels, ingredients and nutritional data. It helps to eliminate health code violations caused by illegible handwriting as well as reduce spoilage and food inventory costs.

The company says that that the FreshMarx 9417 provides application-specific labelling solutions, including dissolvable labels, labels that perform in extreme temperatures, highly durable labels and product labels.

Fresh food can also be prepared more quickly, as the technology cuts down the need for employees to reference shelf life charts and manually calculate expiration dates. The printer is integrated with multi-lingual operator screens and labels as well as a globally certified wireless solution.

Avery Dennison RBIS, a $1.6bn division of Avery Dennison, will introduce its FreshMarx 9417 Printer at the NRA Show 2014 being held from 17 to 20 May in Chicago, US.


Image: Avery Dennison's FreshMarx 9417 food safety labelling solution. Photo: courtesy of Business Wire.