Avery Dennison announced the latest updates to its atma.io connected product cloud last month (28 March), which aims to help brands transform their supply chains.

The company explained that its spring update will also help its clients, which span across apparel, retail, food and healthcare sectors, prepare for the EU Digital Product Passport legislation, which starts from 2026, with its DPP Essentials module.

Max Winograd, vice president, digital solutions at Avery Dennison pointed out: “The goal of using AI technologies, including ChatGPT, is to increase efficiency by reducing the time people need to spend on repetitive, manual tasks.

“Today, sourcing and supply chain managers spend a significant amount of time chasing information via email, typing out repetitive inquiries and follow-ups. With our generative AI, we are helping to speed up this process significantly, while maintaining the trusted, human connections among partners in the supply chain.”

The atma.io update features AI and the integration of ChatGPT for automating alert response.

It is described as the first of many applications of generative AI for the connected product cloud and is said to enable better collaboration and more efficient communication amongst supply chain partners, while offering privacy and data protection compliance. 

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Avery Dennison explains the atma.io team is also working on extra capabilities, such as natural language queries on the large datasets atma.io manages, as well as content creation for consumer facing experiences, and intelligent, personalised notifications. These additions will be rolled out gradually over the course of the year to enable atma.io customers to benefit first-hand from the continuous advancements in generative AI. 

Avery Dennison believes the new dedicated DPP Essentials module will help firms prepare for the upcoming EU Digital Product Passport scheme which will affect batteries, textiles, and consumer electronics.

The aim is for atma.io to capture and manage the key data the legislation is expected to mandate, including raw material insights, product certificates, and the carbon footprint.

Avery Dennison said the platform allows brands to selectively share this data, through a DPP Essentials template, directly with consumers for better storytelling around environmental credentials as well as tips to extend the life of products through repair, reuse, and remanufacture.

The company added that it has first-hand insights to shape the platform and advise customers as needed due to being an associate partner of the CIRPASS consortium, which is advising the EU on its implementation.

Winograd explained: “In the last year, we have added an additional six billion items to the platform and also announced key partnerships with organisations including SAP, Wiliot, and Hedera, enabling brands to transform the efficiency and sustainability of their global supply chains. From the outset, atma.io has been designed to provide organizations with unprecedented visibility into the origin, sourcing, and re-use of their products. The addition of the DPP Essentials module is an extension of the functionality customers already have and provides them with the templates needed to prepare for the upcoming legislation.”

On 29 March, Avery Dennison announced it is expanding its specialised label testing institute, AD Procerta, in the Netherlands. 

Earlier the same month it unveiled a new neck label collection for the drinks industry, made with an innovative adhesive.