Yesterday (29 March) material science and manufacturing company Avery Dennison announced that it was expanding its specialised label testing institute, AD Procerta, in the Netherlands. 

The US-headquartered company founded AD Procerta in 2022 and has been working closely with the pharmaceutical sector over the past year, playing an important role in label reliability. The company says that it will now expand its services to the automotive, electronics and premium drinks industries.

The multinational label and adhesive companies say that the state-of-the-art laboratory based in Avery Dennison’s Leiden Bio Science Park in the Netherlands provides access to a wide range of testing capabilities. They say the facility has been developing methods and protocols such as adhesion performance, high-speed dispensing and print durability to supplement FINAT standard testing to meet the specific needs of various industries.

High-value segment marketing director label and packaging materials at Avery Dennison David Yepes said: “We launched AD Procerta initially in the pharmaceutical sector because it is challenging with exacting requirements essential to public health. The requirements for the automotive, electronics and premium drinks industries have one thing in common – they all necessitate reliable labelling that will stick to the product, often in extreme temperatures and fluctuating humidity conditions, which will last for a long time.”

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“Looking at specific examples, if we take automotive, a label needs to be reliable for the lifespan of a car, which could be up to 35 years. Electronic products such as appliances and power tools contain both internal and external-facing labels, which contain essential safety and recycling information. A fine winemaker will want their label to retain its specific branding for 50 years or more. Again, these need to last and may need to withstand being subject to heat and moisture.”

Avery Dennison says that these sectors require reliable, durable and long-lasting labels.

This announcement follows news reported by Packaging Gateway earlier this month that the multinational label and adhesive company had unveiled its new Neck Label collection for the drinks industry.


Premium solutions segment leader at Avery Dennison Vladimir Tyulpin told Packaging Gateway exclusively at the time: “The industry has been struggling with the issue of neck label detachment for years. It has led to compromises by label designers and brands – some have chosen to forgo the neck label altogether in favour of neck-labelless bottle designs, others have opted for defibrated papers or those featuring a lower grammage than the front label. These often appear inferior and can mean that brand images do not appear fully coordinated.”