US-based manufacturer and seller of beauty products Avon has launched its new anti-aging product Anew Reversalist Firming Serum in the Axis airless pack designed by Fusion Packaging.

According to Fusion, the new pack comes with a modern look and a user-friendly twist-to-open bottle that allows convenience dispensing.

The company has injected the outer bottle with a translucent red colour using FusionMatch decoration technology. The inner bottle features a mirror spray decoration for reflection.

The Axis airless pack features an ultraviolet (UV) metalised shiny silver pump and matching hot-stamped decoration, helpful in protecting the new anti-aging formula.

The Reversalist Firming Serum is part of the company’s Anew Clinical collection that contains Alpha Hydroxy Acid anti-aging technology. It is available in airless Axis bottle sizes of 15ml, 30ml and 50ml, with a 0.23ml output level.

Sustainably designed and ergonomically attractive, the bottle does not require an overcap and is available with or without a base.

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Avon’s Anew Reversalist is available in Eastern European and Poland.

Image: Avon’s new anti-aging formula in the Axis airless pack designed by Fusion. Photo: courtesy of Fusion Packaging.