Family-owned spirits company Bacardi will make all its new gift packs fully plastic-free from this month.
The announcement is in line with the company’s commitment to eliminating single-use plastic from its gifting range by the end of next year.
Go deeper with GlobalData
The company had pledged to remove all plastic point-of-sales materials by next year and be entirely plastic free by 2030.
All new Bacardi gift packs, including BACARDÍ Reserva Ocho rum, GREY GOOSE vodka, BOMBAY SAPPHIRE Premier Cru, MARTINI vermouth, PATRÓN tequila and DEWAR’S 12 Year Old Blended Scotch whisky, will now be sold without plastic.
The company expects this move to eliminate nearly 275t of single-use plastic a year.
See Also:
It will involve Bacardi offering new packaging designs that are plastic-free or replacing them with sustainable alternatives.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe company previously introduced a fully compostable packaging material for its ABERFELDY 12 Year Old ‘Gold Bar’ gift pack, making it the first spirits company to use it.
The biobased material is made from potato starch and cellulose fibres.
Bacardi has already started offering the plastic-free gift packs in select markets worldwide.
Bacardi global safety, quality and sustainability vice-president Rodolfo Nervi said: “We are committed to being 100% plastic-free by 2030 and the removal of plastic from our gift packs is a major milestone on that journey.
“For more than 160 years, we have pioneered as a company, and our drive to remove plastic is no exception.
“We will continue to innovate and explore new sustainable alternative materials to plastic, because it is the right thing to do.”
Bacardi currently sells its products in more than 170 countries, employing more than 8,000 people at production facilities in ten countries.
In October this year, the brand started removing plastic pourers from its bottles as part of its efforts to replace plastic with sustainable alternatives.
