View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
December 1, 2020

Ball to bring recyclable aluminium cup to Allegiant Stadium

Sustainable aluminium packaging solutions provider Ball Corporation has entered an agreement with Coors Light to introduce Ball Aluminum Cup at the new Allegiant Stadium in Las Vegas.

Sustainable aluminium packaging solutions provider Ball Corporation has entered an agreement with Coors Light to introduce Ball Aluminum Cup at the new Allegiant Stadium in Las Vegas.

As part of this collaboration, 100,000 20oz aluminium cups will be available in the club seats at all events once activities begin at Allegiant Stadium .

Ball developed the lightweight aluminium cup in response to the increasing demand for more sustainable options.

Ball global beverage packaging chief operating officer Daniel Fisher said: “We’re proud to team up with Coors Light to bring fans at Allegiant Stadium an enhanced beverage experience and sustainable hospitality options from the start with our game-changing and infinitely recyclable aluminium cup.

“We introduced the aluminium cup to meet the growing demand for more sustainable packaging choices, and we’re excited that our partnership with Coors Light will give fans visiting Allegiant Stadium an opportunity to further their efforts to reduce, reuse and recycle.”

The partnership is in line with Molson Coors strategy to support the Allegiant Stadium ’s sustainability goals, as well as their own.

Molson Coors manufactures Coors Light, the stadium’s official domestic beer. It is also manufacturing the official craft beer, Hop Valley, and official hard seltzer, Vizzy.

Molson Coors North America partnership and licensing director Adam Dettman said: “We’re proud to continue this history by partnering with Ball to ultimately provide fans with an eco-conscious experience, and a built-in piece of memorabilia that guests can take home after enjoying a game or event at Allegiant Stadium .”

Allegiant Stadium is joining other professional football stadiums that feature the Ball Aluminium Cup at scale.

In October, Ball Corporation launched an official partnership with London-based Arsenal Football Club, designed to reduce their impact on the environment.

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Friday. The packaging industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Packaging Gateway