Ball introduces European can size to the US

7 November 2011 (Last Updated November 7th, 2011 18:30)

Ball has designed a new 568ml beverage can, introducing the popular European size to the US.

Ball has designed a new 568ml beverage can, introducing the popular European size to the US.

The stackable and 100% recyclable can contains the highest percent of recycled content on average of any beverage container, the company claims.

The sleek can has a size about the height of a 24oz can and the diameter of a 16oz can, which according to Bell suits energy drinks, teas, alcoholic beverages and other products.

Robert Miles, Ball metal beverage packaging division Americas vice president of sales, said: that can size has proven to be an important element of branding and Ball now offers more than 20 can sizes worldwide.