US-based multi-enterprise platform Bamboo Rose has partnered with packaging consultancy Sun Strategy to create sustainable and transparent packaging for the food, retail and manufacturing industries.

Sun Strategy will combine its consulting services and software capabilities with Bamboo Rose’s product lifecycle management (PLM) and sourcing applications.

The companies aim to enable companies to capture precise packaging data straight from the product lifecycle by integrating packaging design and artwork for private brand products directly into a fluid, automated product development and sourcing workflow.

Sun Strategy will offer accurate packaging and sustainability data and a single digital workflow by providing consulting services with technical capabilities through its e-halo platform.

This will allow shared clients to collaborate between cross-functional teams and third-party business partners in real time, allowing quicker review processes and data quality.

Creative teams and partners will be able to digitally complete and update tasks and swiftly identify hindrances and capacity constraints.

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They can also make use of easy reporting and dashboards for improved transparency across the product lifecycle.

Bamboo Rose chief marketing officer Nate Fleming said: “Sustainability is a huge priority in the market today and this partnership will help our clients accomplish their lofty goals in this arena.

“We’re excited to leverage Sun Strategy’s market-leading thought leadership in the sustainability and packaging space with the valuable partner collaboration, product data and workflow management within the Bamboo Rose platform to allow our clients to be leaders and innovators in this truly vital business discipline.”

Sun Strategy group commercial director Greg Lawson said: “We are determined to transform the global approach to sustainable packaging by delivering innovative, sustainable and measurable solutions.

“Our pioneering partnership with Bamboo Rose facilitates a holistic approach to your brand and packaging to deliver a brighter future.”

Bamboo Rose serves more 250,000 user members across 85 major retailers, 400 brands and 35,000 suppliers and service providers.