Swedish paper and packaging materials manufacturer Billerud has announced the launch of its portfolio of coated white top kraft liners into the US market.

The kraft liners have been introduced as part of the company’s efforts to expand its presence in the North American region.

The portfolio includes Billerud’s Pure Supreme and Pure Decor coated liner range.

Pure Supreme, according to Billerud, is a double-coated white top kraft liner, designed for litho-laminated packaging.

It is also ideal for high-quality prints and for providing lacquer, foil, and embossing effects on packaging.

Comparatively, Pure Decor is a light-coated white top kraft liner that has a smooth surface, suitable for various applications such as pre- or post-print flexographic and digital printing.

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The company said that the paper comes with high strength and stiffness that allows for lighter paper grades, with less washboarding and enhanced print quality. 

Billerud’s senior director for Containerboard Product Management Rolf Gustafsson said: “Strong liners with excellent printability don’t need to be thick and heavy.

“With 100% virgin fibres and a multilayer construction, Billerud´s coated liners are so strong that packaging converters can use a lighter base weight which means better packaging performance and runnability at lower costs.

“This improves their resource efficiency and reduces their carbon footprint throughout the value chain.”

The new range of coated liners is further expected to improve the sustainability and cost performance of both companies and company owners.

Gustafsson added: “We only use strong virgin fibres sourced from responsible forestry. This enables us to offer our customers robust and clean boxes which improve brand image and generate performant packaging with reduced product waste. A necessity for today’s premium consumer goods brands.”